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Customer Retention System

Customer Retention System (CRS) is a tactical marketing strategy to retain customers based canadian pharmacy-buy cialis-viagra dosage on constant communication with the customers via goodwill, specific offers, and intimations. CRS is a mobile based web application designed to help various businesses especially retail houses to communicate with their customers for various reasons like goodwill, announcements, intimations, etc.

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Existing Issues

1)      Businesses are not aware of Customer Retention Marketing. They spent a lot on customer acquisition and only a meager percentage is needed for retention.

2)      No history of customer data available to do intelligent business decisions based on the customer demographics.

3)      Most retail houses does not have infrastructure to store customer details.

4)      No tool to communicate with the customers on new arrivals, offers, discounts, etc.


CRS uses short messaging service (SMS) to deliver those contents in SAAS model. It is very cost effective mechanism since it uses SMS. Using CRS, one can send a common SMS to 1000s of customers within seconds, which suits well for people who are willing to use this application for Campaign SMSes.

Key Features

1)      Customer Data Capture & Management

2)      Customized messaging with customer names

3)      Thank You SMS after shopping (Goodwill)

4)      Birthday / Anniversary SMS (Goodwill)

5)      Campaigns / Offers Intimation

6)      Customer Retention Tracking

7)      Campaign Scheduling

8)      Customer Demographic Intelligence reports

9)      Intuitive reporting

10)   Ability to export reports in CSV/PDF


1)      Customized Goodwill SMS like Birthday / Anniversary SMSes with Customer Name helps in brand building and moving business near to their heart.

2)      Enhanced Customer Retention which in-turn increases Sales revenues

3)      Improved relationship with customers who help in enhancing the business process via feedbacks and complaints.

4)      Improve Fulfillment and Customer Satisfaction leading to increase in Sales

Industry Segments

All Segments especially Retail.

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