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Mobile Membership Cards

Mobile Membership Cards (MomCards) is an extension of the CRS system angling towards tactical marketing strategy to retain customers based on reward points for repeated shopping. MomCards is a mobile based Privilege Cards Application designed to help various businesses especially retail houses to retain and reward their customers on various grounds like repeated shopping, participating in feedbacks, goodwill, etc.

Existing Issues

1)      Businesses are not tracking and rewarding returning customers. This was done manually and leads to failure in most cases.

2)      Deep discounts and offers flow to wrong customers which lead to loss in margins

3)      Most retail houses does not have infrastructure to store customer details and shopping data.

4)      No cost-effective tool to track & reward returning customers and effectively utilize customer retention strategies.

Solution

MomCards is a SAAS application for managing the Privilege Cards model of the business and uses short messaging service (SMS) for all the communications with the customers. It is very cost effective mechanism as it uses SMS. Using MomCards, one can achieve the benefits of CRS as well as manage & reward the purchase pattern of their customers.

Key Features

1)      Customer Data Capture & Management

2)      Ability to study Customer Purchase Pattern

3)      Reward Points Management

4)      Special campaigns for MomCard customers

5)      Effective relationship with customers

6)      Campaigns / Offers Intimation

7)      Customer Retention Tracking

8)      Customer Demographic Intelligence reports

9)      Intuitive reporting

10)   Ability to export reports in CSV/PDF

Benefits

1)      Brand Building and being part of the customer’s wallet at all times

2)      Improve up/cross-sell options and repeated shopping via reward redemption which in-turn increases Customer Retention and Sales revenues.

3)      Improved relationship with customers who help in enhancing the business process via feedbacks and complaints.

4)      Improve Fulfillment and Customer Satisfaction leading to increase in Sales

Industry Segments

All Segments especially Retail.

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Testimonials

"The School Communicator is a remarkable communication tool to enable parent teacher communication. This has helped us in a big way to communicate with parents in a very short notice."

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